Irregular Marketing: Ideas for Sale
The idea of marketing intimidates a lot of people, because they imagine that an understanding of marketing requires going to business school, looking at boring charts and graphs all day, and dressing up in stiff flannel suits to meet with other people over conversations about low cap this and saturation that.
When it comes down to it, marketing is about ideas, and ideas are accessible to everyone who cares to think about them. If ideas fail to capture people's attention, they're not worth paying attention to. At the foundation, people never by products. They buy ideas.
So, in the following articles, we explore the irregular marketplace of ideas. Some ideas rest in the realm of business, and some are in the arena of politics. The ultimate question in all these cases is: They've got something to sell you, but are you ready to buy it?
Articles of Irregular Marketing:
The Violent political marketing of Right Wing Stuff
Corporate power, Internet power, and BeNow
Toy car advertising not so charming
Irregular branding #1: Nascar grape tomatoes?
Irregular branding #2: Let them drink Fiji Water
Hitting the Blackspot - sweat free sneakers
The continuing tale of two sneakers - Blackspot or No Sweat?
More on the BeNow commercial military database on American children
Recruiting advice for the Joint Chiefs of Staff
Oooh! Campaign technology go blah, blah, blah!
The institution of marriage under attack from business school cliches
Psychological operations attack marketing hits the USA
Fair Trade coffee goes mainstream
The last public relations meeting of Christ
The pitfalls of archetypal research from the Hero and the Outlaw
President Bush's Boxgate photo-op marketing fiasco
The monocultural word of God
The growth of the ubiquitous Internet
Consumer ethnography - participant observation of a sham
Marketing freedom for vegetables: Zucchini for Democracy
Permission marketing: Roadkill on the Information Super Freeway
Green zines and spam
Marketing for Dummies - aptly put
White House Marketing Through Bribery: This message not paid for by the Bush Administration
It's still the economy, W!
Check out more of our irregular financial perspective at Funny Money
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Then, keep tabs on the unexpected eddies of our financial systems through our irregular economic news
Irregular Times require active minds and open mouths.
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