If you work out a gym, you've seen them: The people who drive up in their big, gas guzzling SUVs, and then go inside to run on a treadmill or glide for miles on an elliptical machine. Often, they live or work not so far away, but no matter, they've got to drive their big vehicles to the gym because, well, they feel that they have to drive everywhere.
People say that there's no margin in the American economy to make energy reductions, but that's nonsense. The margins of our waste are huge, and driving a car to the gym, only to use electrical equipment there to simulate the exercise of walking or running, is a great example of the kind of waste that should be easy to cut.
If you live within 5 miles of the gym where you exercise, you can walk or run to the gym, and get the same kind of exercise you'd get on exercise equipment - without burning up a lot of fossil fuels, spewing carbon dioxide and other pollutants into the atmosphere. Think you don't have the time? You'll have more time if you walk, actually - because you'll already have the cardio portion of your workout done when you arrive.
The place where this message needs to be spread is at the gym itself, where people drive to work out. For that reason, we've created a set of exercise gear with a simple activist message that people ought to be able to understand right away: Fight Global Warming - Walk To The Gym.
The message is available on a workout duffel bag from American Apparel, an American Apparel tshirt, and on a button that you can pin to your gear, or to your exercise outfit, perhaps someplace... high visibility.
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